19-69 stands for freedom, tolerance, and counterculture. Founded by Swedish artist and product developer Johan Bergelin, this luxury niche fragrance was developed in collaboration with artisans in Scandinavia, France, and Italy. Debuting its first fragrances at Colette in Paris in 2017, 19-69 has since introduced thirteen gender-neutral scents that encourage individuals to explore beauty across borders. The different colors symbolize a rainbow which in 1969 stood for peace and freedom.